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Is Craft Beer a “Hipster” Trend?

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Throngs of “hipsters” stream into the Great American Beer Festival, apparently.

In a well-reasoned and otherwise smart article about beer on Deadspin last week, The Sporkful host Dan Pashman slipped into using a phrase to describe craft beer drinkers that really grinds my gears:

Indeed, there are few more objectionable varieties of hipster than the craft beer enthusiast who claims the mantle of the commoner while displaying the affectation of the snob.

Boiling down passionate craft beer drinkers into a “hipster” stereotype makes my blood boil, because it’s simply not the case. Yes, while Pashman is making a larger point about beer snobbery – a bad habit of craft beer drinkers that I’ve harped on before – portraying the über-est of beer drinkers as “hipsters” is lazy. Worse, it alienates potential craft beer drinkers who see a negative connotation with the term. And the reality is that the demographics just don’t jive with craft beer consumers being anything resembling “hipster.”

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With Bronx opening, New York City now has 20 breweries

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With Bronx Brewery’s new facility in Port Morris coming on line this month and its tasting room set to open next week, New York City now has 20 breweries – a number not seen in generations. The number of breweries operating in New York City has doubled just in the past 11 months from 10 breweries, signaling a period of rapid growth for the industry that only begins to catch the city up to a trend occurring nationwide for several years.

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5 Things We Learned at This Year’s Great American Beer Festival

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It’s got four sessions, over 700 brewers, over 3,500 beers, and 49,000 thirsty attendees across 300,000 square feet. Great American Beer Festival is the nation’s largest beer festival, and it’s a sight to see. Each year, we come to Denver to discover new breweries we love, new trends in brewing, and meet lots of amazing people who are truly passionate advocates for and drinkers of craft beer. Here’s what we discovered this year.

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