
The most-trafficked article on this entire site is titled “Where Can I Buy Heady Topper in New York City?“ Thousands of people come to this site every month wanting to know where they can get the double IPA brewed by a small Vermont outfit called The Alchemist – a beer that is consistently ranked among the best beers in the world by beer-rating websites. There’s a simple answer to that question in the article: you can’t. But that’s not entirely honest of us: you can. We won’t tell you where, because we don’t want to encourage the type of activity that allows it to be purchased in the city. The black-market selling of this beer and others is blatantly illegal, goes against the wishes of the brewer, and drives up the scarcity of the beer in places where the sale is legal thanks to hoarders trying to make a buck.




