
News this morning of a possible deal between beer giants SABMiller and Anheuser-Busch InBev is sending shock waves through the industry, as it appears likely an even bigger chunk of the beer market will be taken up by one company. Indeed, the $100 billion deal would be the largest ever by far in the industry, and would combine two companies that had huge market shares in many countries. The two companies together brew 9 of the top 20 beers in the world in terms of market share, including 4 of the top 5 – Snow, Bud Light, Budweiser, and Skol. If the possible deal goes through, it may have huge implications globally, but in the US, we probably won’t see a big impact.



