Really, Miller Lite? Taste Activator Glass? If anything, I’d think you’d want to avoid activating the taste of your beer.
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Rock Art Brewery victorious in legal fight vs. Hansen Energy Drinks
burlingtonfreepress.com
Victory is theirs! After the makers of Monster energy drink filed a cease-and-desist order against Rock Art Brewery for their Vermonster barleywine, the entire state of Vermont seemingly came running to the brewery’s defense, boycotting Monster energy drinks, making public statements, and even getting elected officials involved. This week, Sen. Bernie Sanders (I-VT) sent a letter to the CEO of Hansen, which makes Monster Energy Drink. The letter included this zinger:
My understanding is that you believe that the name “Vermonster” will confuse people with a product your company produces called “Monster Energy Drink,” and that the Rock Art Brewery is somehow infringing on your trademark.
I am not a trademark attorney, but I believe that any normal person would find your claim preposterous. An energy drink is not a beer, and the word “monster” is not “Vermonster.” Any person who would get confused by these two different products and names should probably slow down a bit, and lay off the energy drinks.
On Rock Art’s web site yesterday, they claimed victory in the fight, and said they will “continue to brew [their] beer as [they] have since 2006.”
POWER TO THE PEOPLE!
Support your local brewer. Especially if they’re in one of the most depressing places on Earth.
