
A photo of a new beer stand at Yankee Stadium today has gone viral. Writer Amanda Rykoff posted this picture, which shows a new “Craft Beer Destination” stand that serves four options - Blue Moon Belgian White, Leinenkugel Summer Shandy, Crispin Cider, and Batch 19 Pre-Prohibition Lager, all of which are brands owned and brewed by beer giant MillerCoors.
This, coincidentally, came the same day as an AdWeek article explained how big brewers are hiding their “crafty” beers - meant to compete directly with small craft brewers - behind new brand and brewery names that intentionally mislead the consumer.



